|Screen grab from YouTube|
In a recent article by Natalie Kitroeff of the New York Times, she highlighted the following findings from researchers:
- Emotion is key. The video can cause either a happy or sad response, but is more likely to be passed along the more intense the emotion it causes.
- Uplifting content is shared more frequently. On the list of stories that are e-mailed most among New York Times readers, depressing content is not shared as often.
- Ego comes into play. Just like a library with unread books just to look well-read, many people share links and videos just to get more likes, clicks or to evoke laughter or other reactions.
For a collection of more public relations tips, insights and reflections, buy the book "19 Tips for Successful Public Relations: Insights on Media Relations and Reputation Management" from amazon.com!