Monday, September 12, 2011

Good HR makes good PR

I love it when an organization's treatment of its employees accurately reflects the company's public perception. One example of how good human resources makes good public relations is apparel maker Patagonia.

Here's a snapshot from Bloomberg Businessweek of some of the benefits that Patagonia employees receive:
  • Up to four months unpaid personal leave for "big, life-changing journeys"
  • Two months paid parental leave for dads as well as moms
  • "Working your flextime" by going surfing during the day at a surf spot two minutes from the Ventura, Calif., headquarters
I bet that Patagonia employees are more productive because of these benefits and the focus on work-life balance. Surf's up!
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