Monday, April 9, 2012

Expanding Accreditation in Public Relations

In the public relations field, the Accredited in Public Relations (APR) credential is the profession’s only national post-graduate certification program. Professionals who obtain the APR designation have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.

As April is Accreditation month at the Public Relations Society of America, I wanted to highlight two expansions of the APR "brand":

P-APR:  Standing for Principles of Accreditation in Public Relations, this entry-level credential for graduating college seniors in public relations is scheduled to be introduced this fall. At that time, 11 schools will participate in the beta test for the P-APR Examination. The Universal Accreditation Board (UAB) is planning a full launch of P-APR for spring 2013. As part of this effort, the UAB is raising funds to cover development of the examination and study materials, and marketing activities. The goal is to raise $25,000 (contribute on the PRSA Foundation website and select “P-APR Fund” in the Support Focus field).

According to the UAB, this entry-level credential will strengthen the profession and its members by
creating a credential that attests to the knowledge base required to perform public relations activities, even at an entry-level position. The UAB believes bringing young professionals into the credentialing process early will create a lifelong commitment to the profession.

APR+M:  Launched in May 2010, the APR+M provides public affairs and communication certification for military, contractor, and Department of Defense public communication professionals. The mark is awarded to candidates who master the Accredited In Public Relations (APR) KSAs plus joint public affairs relevant topics. APR+M signifies someone who meets all the qualifications of APR, plus a rigorous course of study surrounding military public affairs in joint operations.

Consider earning your APR. It provides a higher level of professional credibility and distinction, and can set you apart from the crowd at work and in the job market.
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