Tuesday, July 10, 2012

Lee Odden Optimize book review

search engine optimization marketing
With "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing," Lee Odden of TopRank Online Marketing has delivered an important text that covers the breadth of search engine optimization and social media with a dose of public relations.

Odden divides his book into three phases that take readers on a journey of optimization success:  planning, implementation, and scale.

Near the end of "Optimize," Odden provides probably the most concise summary of his book:  "Your journey through this book has taken you from creating a road map and strategy at 30,000 feet to diving deeply into a sea of specific tactics, ranging from persona development to keyword optimization to social networking."

That's precisely why this book is so darn useful. Wondering where to start in the SEO process? Odden answers. Curious about appropriate keyword placement on a web page? Odden goes into great detail. Interested in measuring success? This is your book.

Odden covers just the right number of topics and provides real-world examples and statistics to demonstrate how to succeed in marketing online.

He ties together optimization, social media, and content marketing to provide the reader the complete package in one book. Highly recommended.

P.S. For those in Minneapolis-St. Paul, Odden will be having a book launch event on July 25.
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