Monday, August 27, 2012

Lance Armstrong's reputation will survive

Lance Armstrong and Cancer
Even though the U.S. Anti-Doping Agency has decided to strip Lance Armstrong of his seven Tour de France wins after he decided to stop fighting charges that he used performance-enhancing drugs, Armstrong's reputation still is intact.

Why? There are several factors. First, Armstrong always has maintained his innocence. He points to the hundreds of drug tests that he passed as proof.

Second, everyone loves an underdog. In 1996, Armstrong was diagnosed with advanced testicular cancer. Three years later, he inspired people around the world by winning the Tour de France.

Finally, his Livestrong foundation has raised hundreds of millions of dollars to fight cancer. His fundraising efforts have transformed his image from only a cyclist to a humanitarian as well.

Nike, Anheuser-Busch InBev and Oakley all have said that they will continue to sponsor Armstrong. In the court of public opinion, the U.S. Anti-Doping Agency loses.
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