Monday, November 19, 2012

Retailers and Black Friday 2012 sales

Target Black Friday
In a recent Business Pulse survey by the Minneapolis/St. Paul Business Journal, readers were asked, "What do you think of Target and other retailers opening their stores at 8 p.m. or 9 p.m. on Thanksgiving night?"

The responses provide insight into readers' thoughts:
  • Seventy-seven percent chose "Hate it! American consumerism has run amok!"
  • Ten percent chose "Love it! No more sleep deprivation"
  • Eight percent chose "I prefer 5 a.m. — when the wimpy shoppers are sleeping"
  • Six percent chose "I'm shopping on Thanksgiving, but I'm doing it online"
While I understand that retailers want to get a jump-start on bringing in revenues for the all-important fourth quarter, they also need to be cautious about creeping into Thanksgiving. After all, there are reasons for national holidays, and giving people a break from work to spend time with their families is one of them. We don't want Thanksgiving to go away and become Black Thursday.
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