Tuesday, September 3, 2013

Most popular simultaneous device combinations

I always find it interesting when television shows have hashtags on the screen, like #TheSimpsons or
smartphone internet
#bones. How many people are using another device while watching television? Quite a few, according to these statistics from Google Think Insights. (Take a look at the custom infographic.)
  • TV no longer commands our full attention. 77% of television viewers use another device at the same time.
  • We use an average of three different screen combinations a day. 81% use smartphone and television; 66% use computer and smartphone; and 66% use computer and television.
  • More than 75% of simultaneous usage is multitasking. Within this list of multitasking users, 92% use computer and smartphone; 92% use television and computer; 90% use television and smartphone; and 89% use television and tablet.
  • On the other hand, 22% of simultaneous usage is complementary. Within the group of complementary device users, 40% use television and tablet; 36% use computer and smartphone; 35% use television and smartphone; and 32% use television and computer.
I'm often multitasking using my computer and smartphone, while I use the television and smartphone in a complementary fashion because I am interested in the tweets that are going on related to the show I'm watching. (Seeing the tweets related to the finale of "The Bachelorette" while watching the show was a guilty pleasure!)

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