Monday, May 21, 2012

How to build a mobile website

More and more, customers are conducting searches on mobile devices. While mobile devices have not replaced desktop PCs, here are some interesting statistics that demonstrate the importance of having a mobile site:
  • Forty-six percent of U.S. consumers own a smartphone (American and Internet Life Project, March 2012)
  • In 2013, more people will use mobile phones than PCs to get online (Gartner, 2010)
  • There will be one mobile device for every person on earth in 2015 (Cisco, 2010)
  • According to Google, mobile searches have grown by 400 percent since 2010
  • Sixty-one percent of smartphone users call a business after searching and 59 percent visit the location (Google, "The Mobile Movement: Understanding Smartphone Users," 2011)
  • Seventy percent of mobile users have compared product prices on their phones (Lightspeed Research)
Build a Mobile Website
So, how does one build a mobile website? An excellent resource is GoMo, a Google initiative. On their site, one can test how mobile friendly one's site is, use a do-it-yourself site builder, and learn about best practices for mobile sites such as:
  • Keep it quick
  • Make it easy to convert
  • Simplify navigation
  • Make it local
  • Be thumb-friendly
  • Make it seamless
  • Design for visibility
  • Use mobile site redirects
  • Make it accessible
  • Listen, learn and iterate
Check it out today to learn about how to improve your website, conduct a mobile advertising campaign and more.
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