More and more, customers are conducting searches on mobile devices. While mobile devices have not replaced desktop PCs, here are some interesting statistics that demonstrate the importance of having a mobile site:
- Forty-six percent of U.S. consumers own a smartphone (American and Internet Life Project, March 2012)
- In 2013, more people will use mobile phones than PCs to get online (Gartner, 2010)
- There will be one mobile device for every person on earth in 2015 (Cisco, 2010)
- According to Google, mobile searches have grown by 400 percent since 2010
- Sixty-one percent of smartphone users call a business after searching and 59 percent visit the location (Google, "The Mobile Movement: Understanding Smartphone Users," 2011)
- Seventy percent of mobile users have compared product prices on their phones (Lightspeed Research)
So, how does one build a mobile website? An excellent resource is
GoMo, a Google initiative. On their site, one can test how mobile friendly one's site is, use a do-it-yourself site builder, and learn about
best practices for mobile sites such as:
- Keep it quick
- Make it easy to convert
- Simplify navigation
- Make it local
- Be thumb-friendly
- Make it seamless
- Design for visibility
- Use mobile site redirects
- Make it accessible
- Listen, learn and iterate
Check it out today to learn about how to improve your website, conduct a mobile advertising campaign and more.
Yes, more and more, customers are conducting searches on mobile devices and mobile website is a great way to promote your business.
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