In the case of Transocean, the company that owned and ran the Deepwater Horizon, the opposite approach seems to be working.
Transocean has taken a no-holds-barred approach to the April 20, 2010, disaster, refusing to apologize and placing the blame squarely on BP.
Bloomberg Businessweek recently ran a cover story on the situation that included a hypothesis on the reasoning behind Transocean's approach. In essence, the survival of Transocean is at stake. The total liability for the accident could be $50 billion, which would sink Transocean. BP is a much bigger corporation: it had revenue of $297 billion last year, compared to Transocean's revenue of more than $9 billion.
While the dispute will take a long time to wind its way through the legal system, it appears that Transocean already is beating BP in the court of public opinion.
While the dispute will take a long time to wind its way through the legal system, it appears that Transocean already is beating BP in the court of public opinion.
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