The eBook consists of tips that originally ran on this blog. Here's a look at the table of contents:
- Preparing for a newspaper or magazine interview
- Public relations plan elements
- What is a press release?
- How to find media contact information
- TV interview tips
- How to find a public relations firm
- The Redbox price increase: a different story
- What to do when a reporter calls
- What is Cyber Monday and other holiday shopping questions answered
- Media advice for Kris Humphries
- Will Myspace get its sexy back?
- Optimizing your online pressroom
- Netflix: a company without a clue
- Creative inspiration
- Good HR makes good PR
- Successful event PR tips courtesy of U2
- Inkybee review
- TurboTax troubles in Minnesota
- Twinkies come back to life
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